Advertisement: AAA Five-Diamond Award
Key Roles:
Copywriter, Design
Copywriter, Design
Advertisement: Luxury Retail
Key Roles:
Copywriter, Photographer, Design
Copywriter, Photographer, Design
Advertisement Campaign: Punctuation
Key Roles:
Copywriter, Design
Copywriter, Design
Notes:
Newspaper advertisement series for high school students. The goal was to create an eye-catching visual that would stand out in the school newspaper.
Newspaper advertisement series for high school students. The goal was to create an eye-catching visual that would stand out in the school newspaper.
Advertisement: Consumer Restaurant Group Promo
Key Roles:
Copywriter, Design, Photography
Copywriter, Design, Photography
Advertisement: High School Sports Programs
Key Roles:
Copywriter, Design
Copywriter, Design
Advertisement: Responsible Gaming
Key Roles:
Copywriter, Design
Copywriter, Design
Notes:
In the casino industry, our focus is on responsible gaming rather than the historically negative term used, "problem gambling." While problem gaming exists on the casino floor, it can be difficult to detect. To raise awareness about this issue, I designed an ad with intentionally obscured text. This approach aimed to create a strong impact once the message was fully comprehended.
Magazine Cover: VegasReport Magazine
Key Roles:
Design, Copywriter
Design, Copywriter
Notes:
Industry-specific reference: The men on the cover were taking on the casino giants when they purchased the two boutique Golden Nugget Casino Hotels. The response from the industry for this premier publication was overwhelmingly positive.
Industry-specific reference: The men on the cover were taking on the casino giants when they purchased the two boutique Golden Nugget Casino Hotels. The response from the industry for this premier publication was overwhelmingly positive.
Advertisement, Direct Mail: VegasAuditons.com
Key Roles:
Copywriter
Copywriter
Notes:
An absurd headline was used to grab the attention of producers who cast shows in the Las Vegas market.
An absurd headline was used to grab the attention of producers who cast shows in the Las Vegas market.
Advertisement: Terrace Point Cafe
Key Roles:
Copywriter, Design, Photography
Copywriter, Design, Photography
Advertisement: Encore Hotel Launch
Key Roles:
Copywriter, Design
Copywriter, Design
Notes:
This was for an internal audience that knows the iconic shape of the Encore and Wynn Hotels. It was 100 days until the hotel was 'born' (opened), and would come to life.
This was for an internal audience that knows the iconic shape of the Encore and Wynn Hotels. It was 100 days until the hotel was 'born' (opened), and would come to life.
Advertisement: Print Publication, Charity Event
Client: VegasAuditions.com
Key Roles: Copywriting and layout